About Us
Fashion Forward Activewear Casualwear Youth Culture Built for India Est. 2022 Direct to Consumer Aspirational Branding Fashion Forward Activewear Casualwear Youth Culture Built for India Est. 2022 Direct to Consumer Aspirational Branding
Our Story
Born from a gap no one else was filling.
India's youth was changing. Faster than ever. A generation raised on Instagram reels, global trends, and unapologetic self-expression was emerging — and the fashion market was not keeping up.
ONHETE was born in 2022 to close that gap. Founded by Raunak Singh, ONHETE set out with one clear conviction — that India's digitally influenced youth deserved fashion that was aspirational without being inaccessible.
From day one, every piece has been designed around three non-negotiables: versatile silhouettes, wearable comfort, and aspirational branding that makes the wearer feel seen, confident, and ahead of the curve.
We are a direct-to-consumer fashion brand — no middlemen, no compromises, and a direct relationship with every customer who chooses to wear ONHETE.
Our Mission
Collaborate with bold individuals to create impactful fashion.
To make aspirational fashion the everyday reality for India's bold, digitally influenced generation. At ONHETE, we believe fashion is not a luxury — it is a language.
We are not chasing trends. We are setting them.
What We Stand For
Design With Intent
Every silhouette, every stitch, every detail is purposeful. We design for real bodies, real movement, and real moments.
Aspirational for All
Premium fashion should not require a premium price tag. We make aspirational style accessible to every young Indian.
Built on Trust
With a return rate under 3% and a growing community of loyal customers, we let our quality speak louder than any campaign.
Direct to You
No middlemen, no compromises. A direct relationship with every customer who chooses to wear ONHETE.
By the Numbers
2022
Year Founded
3K+
Community Members
20%
Repeat Purchase Rate
<3%
Return Rate
The Founder
RS
Raunak Singh
Founder & Creative Director, ONHETEONHETE is not a business plan. It is a belief system. Raunak Singh started this brand not because it was the easy thing to do — but because he saw something missing in Indian youth fashion and refused to wait for someone else to fix it.
As a first-generation founder, Raunak has built ONHETE from the ground up — navigating every challenge that comes with building a direct-to-consumer fashion brand solo.
His vision: to build ONHETE into one of the most recognisable premium youth fashion labels. A brand that a generation looks back at and says, "That was us."
Ready to wear
the difference?
Join a growing community of bold individuals who have chosen to express themselves through ONHETE. Because fashion is not what you wear — it is who you are.